Where it all went wrong

Where it all went wrong

For most small businesses, their website is, or should be, a serious bit of their business kit. The days of having a website just to "be on the interweb" are over. To stay ahead of your competitors, you need to make your website matter. Think about it: if a customer or potential customer is browsing your site, then, ipso facto, they want something you've got. But now that you've got them, you've got to keep them.

A poorly designed or poorly planned website is worse than not having a website at all. It can cost you a few thousand dollars in the short term (hey, you've still got to pay the designer, regardless), but can cost you a lot more in missed revenues in the long term. Here are some pitfalls to avoid:

In brief