SEO shyster gets their comeuppance

There's any number of SEO charlatans and shysters out there just waiting to get their grubby paws into your shallow pockets, at least one of 'em is right here in Coffs. They'll make you any number of promises, including guaranteed Google rankings, pots of gold, karmic invincibility, whatever it takes to make the sale.

It's all hogwash.

That's why I was inwardly gloating to come across this little snippet following Google's update of their search and ranking algorithm.

Hard to sort the truth from the chaff here, especially with euphanisms such as "unnatural links", but it seems that a short-term loans website hired an SEO Builder (i.e. link farmer/spammer) to spam other people's websites in order to build their Google ranking. The target of one of these link-spam heists, Matt Bors, saw the irony when the whole thing backfired.

Take it away Matt:
(Warning: Contains coarse language.)

The Problem: SEO Link Miner Fears Google's Wrath

Subject: Link Removal Request
From: 'Nathan Young' <nathany@*******.com>
Date: Fri, August 2, 2013 12:38 pm
To: 'Matt Bors'

My name is Nathan Young I am with the marketing department for ********.com. We are performing a link audit in order to prevent a Google penalty for unnatural links and it appears that in the past somebody has spammed the comments section of your blog with links to our site. With the recent changes Google has been making to their algorithm these links can most likely hurt our site as well as yours so I was wondering if theres any way we could get you to remove the comments that people linked to our site? Ive attached a spreadsheet that shows all of the pages that have comments linking back to our site.

As part of our audit, we will be submitting a 'Disavow Link' report with Google for any links that we cannot get removed by July 15, 2013. We'd prefer that the links be removed, but if we can't get it removed then we'll be including these links in our 'Disavow Link' report. My concern is that Google may flag your site as 'Spammy' or otherwise not in compliance with Google Webmaster Guidelines. The last thing I want to do is have another webmaster experience problems from Google.

The post that has spammed comments is: www.***************************.html

Your prompt attention to this matter along with confirmation that the links are removed would be HIGHLY appreciated.


The 'Solution'

Subject: Re: Link Removal Request
From: 'Matt Bors'
Date: Fri, August 2, 2013 12:55 pm
To: 'Nathan Young' <nathany@*******.com>

So, Nathan, what you are telling me is that you hired spammers to post links in comment sections in order to game the system and increase your Google ranking. And now that it appears Google has caught up with your spamming tactics and it could damage your rankings, you expect me to do work for you and your marketing department by cleaning up the garbage you left on my website with a message you copy and pasted to me?

No. Fuck you. I hope your payday loan site dies. Go work for someone who doesn't make the world worse.


Well said, Matt.

A short-term loans site and an SEO spammer get hammered. Couldn't happen to two nicer people, eh?

For the record...

We get dozens of spam emails every week from SEO hucksters promising better Google rankings. None of them have the slightest idea what we do; I don't think they even bother to look at our ranking; they simply copy and paste the same old pitch and hit Send. How can they improve our ranking if they don't know what we do?

Answer is they can't.

The days of link farming and reciprocal linking and other false-rank tactics are dead. Google got wise. And it's a good thing, too.

In brief

Organic SEO for a better Google ranking

Any number of ‘consultants’ will offer you false dreams of your website ranking at the top of Google’s search results page.

The only real path to SEO goodness is a well developed, well executed content creation and publishing plan. Ask us how.

Please enter your name.
Please enter a message.


  1. on March 12, 2014 at 4:46 pm

    I really like and appreciate your post.Really thank you! Really Cool.

  2. seo company on June 4, 2014 at 4:57 pm

    R89WPZ A round of applause for your blog. Great.

  3. Cyber Definitions on May 13, 2015 at 3:47 pm

    There is no quick way to the top. If you try to outfox Google, you run the risk of killing your site. Keep the content good, keep patient, and the world will find you.