Rock ‘n’ Roll Marketing

Or Gene Simmons Taught Me Everything I Know.

When I was younger, my taste in music was (as I liked to think of it) independent or alternative, when 'independent' and 'alternative' actually meant something.

Rock 'n' Roll, as far as I was concerned, had taken a disagreeable nosedive into hippie trite and stonewashed, ostentatious nonsense like Boston and Pilot. I was into the Clash and the Sex Pistols, Radio Birdman and the Scientists. But I still harboured a secret love of pure pop like Daddy Cool and Richard Clapton, and this included (to my embarrassment at the time), KISS. My secret shame.

It's no great surprise that the most successful rock 'n' roll bands are, mostly, those that market themselves well. Terms like 'brand' and 'merchandise' and 'commercialisation' may seem antithetical to the spirit of rock 'n' roll, but that's a conceit reserved for teenagers: by the time you're 30 you realise that, in most cases, marketing and branding and commercialisation are the only things that have kept most of your favourite bands alive and kicking. From the Rolling Stones positioning themselves as the anti-Beatles to U2's recent free release of Songs of Innocence on iTunes as, presumably, a loss-leader, the history of rock 'n' roll can be read as a history of marketing.

So are there lessons to be learned from Rock 'n' Roll? You bet. Or as Joey Ramone put it, Gabba Gabba Hey!

In brief

Let’s rock!

Have you got ideas for your marketing but don’t know where to start? We can help make them a reality.

As the most experienced and versatile creative team in Coffs Harbour, we work with you to ensure your campaign is rock’n’roll, not easy listening.

Print or online, talk to the experts at saso.creative to give your campaign the edge that will get your pitch noticed.

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