25 Tips for Better Writing

Clarity should be the goal of all business communication — not for literary pretensions, but because good writing improves your bottom line.

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Is your logo a lightbulb moment?

Does your logo help you stand out from the crowd? If not it’s not a logo — it’s a doodle. Here’s what makes a great logo tick.

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Beyond blah, blah, blah: writing content that gets read

Good sales writing hooks the reader and leads them where you want them to go. Your sales pitch, and its results, will be stronger with these ten tips.

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Big ideas? Think small.

For many small business, thinking small may be a big benefit. Here are six strategies for locally-targeted marketing that can have much better results than “thinking big”.

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Small businesses missing their marks

Can you afford to ignore two-thirds of your customer base. Recent research shows there’s a wide gap between what customers want of a business, and what business owners think customers want. 

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The Power of Words

Too often we see clients happy to spend big bucks on a website or app, video, photoshoot or image-driven print campaign, but leaving the copywriting to Jon or Jen in Accounts.

Jon and Jen might be fabulous copywriters; point is that copy is often an afterthought when it should be the element that is driving your campaign.

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Why you need a website

If your business is struggling to be seen in a crowded market, a new website may help you cut through the competitive clutter.

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Pricing Web and Graphic Design

In brief For most people, briefing for graphic design or web design is an out-of-the-ordinary task. It’s not surprising that many people come a-cropper: they (or their designer) needs to establish firm parameters of what is expected, what is included and what is to be delivered at the end of…

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Why SEO ‘Guarantees’ Aren’t Worth **it

SEO is an important part of your ongoing web strategy. Unfortunately, there’s a stack of hucksters out there waiting to fool you out of your hard-earned. Be careful of too-good-to-be-true promises.

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Are Your Ready for Googlegeddon?

If you’re website isn’t mobile-friendly — that is, if it’s difficult to read and navigate on a mobile device — the you’re probably losing some Google love in your search results and ranking. 

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A Website Checklist

Thinking of a new website? There’s more to it than most people think. Here’s a checklist of things you should plan for.

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An Open Letter to Tim Cook, CEO, Apple Inc.

Apple under Tim Cook seems to have focussed a lot of its attention on their consumer electronics at the expense of the Apple Mac and the users who have kept the faith (and Apple out of bankruptcy) for three decades. It pisses me off.

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