Thinking small may be a big benefit When you’re a small business owner, it can be tempting to dream of global domination and the accompanying megayacht and other trinkets. But a lot of the time thinking small can be the key to small business success. Consider this: For the typical small business, 81% of your…
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Contracting a designer should be a simple process: you outlay your requirements, the designer comes back with a proposal, a price and a timeline. Easy peasy. But if you’re not a designer, how do you know what you’re buying? Like most things, the devil is in the details: most cars have four wheels and an engine, but…
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Where it all went wrong For most small businesses, their website is, or should be, a serious bit of their business kit. The days of having a website just to “be on the interweb” are over. To stay ahead of your competitors, you need to make your website matter. Think about it: if a customer…
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Or Gene Simmons Taught Me Everything I Know. When I was younger, my taste in music was (as I liked to think of it) independent or alternative, when ‘independent’ and ‘alternative’ actually meant something. Rock ‘n’ Roll, as far as I was concerned, had taken a disagreeable nosedive into hippie trite and stonewashed, ostentatious nonsense like Boston…
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It’s not exactly ring-a-ding-ding is it? Still, it’s as good a time as any to reflect on business growth and opportunities — both over the last 6–12 months, and looking ahead. In small business, there’s always something that can be done to improve results. Here’s some ideas: Get a website: If you don’t already have…
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A style guide is a document that helps you keep your branding consistent. It defines usages (and abusages) of style elements across all communication materials, and forms a go-to reference to clarify uncertainties. It helps staff and consultants stick to your corporate style, which in turn yields a more cohesive and coherent design approach across all…
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I recently stole a circular saw. Right out of the back of a ute. It was just lying there, in public view, and I thought, “I’ll have that”. The carpenter who owned the circular saw was quite indignant when I rang him that night and told him I had stolen his circular saw. Called me…
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QRC. WTF? Getting people through your website door is not all about Google page rank. Sure, Google is the most pervasive and go-to service for searching for services on the web. But even if you’re number one for your given key phrase on Google’s search results page, you’re still sitting on a page surrounded by…
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So, you’ve banging on in the boss’s ear for months now about how the company needs a website because 85% of B2B customers search the web before making a purchase decisions, and 78% of all consumers conduct product research and comparison online. And that the company really needs to engage in some social media marketing,…
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Hey, we love a challenge. Give us a good brief, some firm parameters, a good deal of research to analyse, a tight deadline and high expectations and we’ll get stuck in. And we’ll deliver. But we’re not talking about a challenging brief here. We’re talking about the person delivering that brief. Over many years, some beers…
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