Happy NFY

It’s not exactly ring-a-ding-ding is it? Still, it’s as good a time as any to reflect on business growth and opportunities — both over the last 6–12 months, and looking ahead. In small business, there’s always something that can be done to improve results. Here’s some ideas:

Get a website:

If you don’t already have one, get one. There is no doubt that a website builds your business by devoloping leads, bringing in new customers, encouraging loyalty, building your brand, and establishing your credentials.

Get a facelift:

If you already have a website, think about a facelift. Be honest: does it look old, dated or tired? Is the Latest News from 2007? Does it display faithfully on mobile devices? You work too hard for prospects and customers to have them baulk because your website looks stale.

Be social:

Depending on your business, a website is no longer enough: you need a social presense, too. Getting “Liked” on Facebook or contributing to LinkedIn or Twitter builds awareness and generates buzz.

Blog a bit:

If you have a website or a social presence, you gotta shake it. Make sure you’re regularly contributing to your blog or updating your wall or feed so that it looks fresh and gives your subscribers something to read. That’s why they subscribed in the first place, remember.

Go Local:

Even Google agrees: Local is the new Global. Make sure your marketing spend is realistically distributed: on average, 81% of your market is within 100 kilometres. If you’re spending your money on broadcast media such as television advertising and ignoring more locally-based marketing channels, chances are you’re wasting your money. A focused print campaign will give much better results.

Try something new:

Marketing and promotion should never be an if-it-aint-broke-don’t-fix-it proposition. Opportunities for marketing to your audience better are evolving too quickly to think last year’s marketing collateral is good enough for this year.

Forget the urgent: Focus on the important. Think about it.

In brief

  • Engage your customers

    Make a resolution this financial year to better target and engage your customers. For small business (and big business for that matter), better engagement pays good financial dividends, and can be accomplished simply by ramping up your online strategy. Here's some ideas.

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