The Challenging Design Client
Commissioning a new website or logo or other design element should be easy. But a good brief is an art, and getting it right is key to a good result. Here are some traps to avoid.
SEO 101
Regularly updating your website with fresh content is a great way (in fact, the best way) to climb the results in Google’s search pages. Here are some tips to bear in mind.
Time for a Web Re-Design?
If your website is more than five years old, it might be time to look at it with a critical eye: is it still being all it can be? Technical changes and design trends could mean it’s looking a little tired. Here’s some pointers to keep in mind during your review.
Static and dynamic websites
One of the big considerations of web design is relevance: your customers value it, Google values it. So how can you keep your website relevant? In part it comes down to what type of website it is.
Mything the point: 10 erroneous SEO strategies exposed
There’s any number of Search Engine Optimisation (SEO) hucksters out there only too willing to take your cash for “strategies” that aren’t necessary or that you can do yourself. Take care out there.
Five common copywriting mistakes
Even professional copywriters can miss the mark when it comes to getting the pitch just right. Here’s some tips that are worth remembering when writing your sales copy.
When is an eBook not an eBook?
One of our niche expertises is publishing: book design, editing, production. We’ve had a few clients ask about eBooks, and noticed that many have a misconception about what an eBook is. Here’s some clarification.
From Bland to Brand
Ready to do business? Your brand is key to building familiarity, recognition and loyalty. Here’s some pointers.
10 New Years Marketing Resolutions for 2014: Don’t Let the Fizz Fizzle
This was written in 2014, but all of its points are still valid. If your marketing is feeling tired, try some of these still-relevant tactics.
The Death of Print Has Been Greatly Exaggerated
Online marketing is the ducks nuts, right? It’s hip, it’s cost effective, it’s results driven — why would anyone bother with any other form of marketing? Well, just hold on there: here’s six reasons why print marketing should be part of your marketing mix.
A panda, a penguin and a hummingbird walk into a bar …
Recent changes to Google’s Search and PageRank algorithms may have you concerned about your Google page ranking. If you’ve been using some SEO huckster to game the system, you’ve got good reason to worry. If you’ve been being a good digital citizen, you’ll be fine.
SEO shyster gets their comeuppance
Any number of ‘consultants’ will offer you false dreams of your website ranking at the top of Google’s search results page. The only real path to SEO goodness is a well developed, well executed content creation and publishing plan. Ask us how.