New Threads: Untangling the Web
In brief For the novice, setting up a new website sounds easy. But there’s a bit more to it than you might think. This short guide will give you some insight into two vital considerations in your web quest: your domain name and your web host. Jump to Registering your…
Copywrite and Copy Wrong: Why Copywriting Matters
Whether you write it yourself or whether you get a professional copywriter, good copywriting offers exceptional value for money. Good copy drives interest and commitment, cements sales, is re-usable and recyclable, and makes Google sit up and notice. What’s not to like?
A Logo is (almost) Forever: Dos and Don’ts of Logo Design
Your logo is the keystone of your business’ identity. Done well it’s a point of recognition and differentiation and intent. Done poorly, it’s just another meh doodle in an ocean of meh doodles. Why fit in when you could (should) stand out. Here’s some tips.
Why Web? Three Good Reasons
Yep, the verdict is in: Yellow Pages is out, Google is in. For businesses of all sizes, a website is a good investment with good return, if done well. Here’s a couple of comparisons.