Being Digital: Get the most out of the web

Being Digital: Getting the most out of the web When it comes to web design and website deployment, we at saso.creative see ourselves as much more than mere code monkeys. Apart from the obvious benefits of having a website and the skills required to make it fly (marketing, branding, copywriting), we also like to help…

Read More
Stats every web marketer should know

By the numbers: Statistics every web marketer should know

So, you’ve banging on in the boss’s ear for months now about how the company needs a website because 85% of B2B customers search the web before making a purchase decisions, and 78% of all consumers conduct product research and comparison online. And that the company really needs to engage in some social media marketing,…

Read More
Lings Cars website, arguably the world's worst website, crammed with animated gifs and other gyrating eyesores. Mind you, I suspect this is all a tad tongue in cheek. It's too good at being bad to be, well, bad.

Time for a Web Re-Design?

Time for a Web Re-design? Your website is one of your most valuable marketing tools. Because of its relative low cost, it has the potential to be your most vital activity in almost every facet of your marketing plan: branding, lead generation, penetration, ROI, direct sales, cross-sales, word-of-mouth. But like all promotional activities, it can…

Read More
Static vs dynamic Websites: static websites are fine if your content is unlikely to change very often, but dynamic websites, as the name implies, give you the opportunity to manipulate and display your content -- your data -- in a variety of ways that makes for a better user experience.

Static and dynamic websites

The changing nature of websites It’s fair to say that there’s been a significant change in direction in web design over the past five years or so. If I were to put a label to it, I’d call it Participation. The growth of social networks such as Facebook and Twitter is testament to that. And that’s…

Read More
Many of the offers of SEO hucksters are tantamount to pigs flying: they might get airborne momentarily, but they'll come crashing back to earth pretty quick. And leave you with a large mess to clean up.

Mything the point: 10 erroneous SEO strategies exposed

Google’s recent Panda and Penguin updates to their page ranking algorithm shook many web marketers and search engine optimisation (SEO) agencies worldwide. Many totally dropped their keyword and link-building obsessions, and obsessed instead over quality content. That’s not a bad thing. For a start, it has weeded out (some of) the SEO sharks who promise…

Read More
Panda, Penguin and Hummingbird are Google's 2013 updates to make their search results a better user experience

A panda, a penguin and a hummingbird walk into a bar …

Recent changes to Google’s Search and PageRank algorithms We’ve been getting quite a few calls from existing or potential clients, freaking out about various updates to the Google search algorithm, and what effect it might have on their Google page rankings. Chillax, people. If you’ve been being good Google citizens and playing nicely with others…

Read More
SEO huckster gets their comeuppance: rogue blackhat tactics to improve Google ranking are under fire from Google itself

SEO shyster gets their comeuppance

There’s any number of SEO charlatans and shysters out there just waiting to get their grubby paws into your shallow pockets, at least one of ’em is right here in Coffs. They’ll make you any number of promises, including guaranteed Google rankings, pots of gold, karmic invincibility, whatever it takes to make the sale. It’s…

Read More

New Threads: Untangling the Web

For the novice setting up a new website sounds easy. But there’s a bit more to it than you might think. This short guide will give you some insight into two vital considerations in your web quest: your domain name and your web host. Registering your domain You must pay for the rights to use…

Read More

Why Web? Three Good Reasons

Yep, the verdict is in: Yellow Pages is out, Google…

Read More