A Classic Coastal Look Coast Classics Client Coast Classics Services and collateral Branding and Identity Logo design Shopfront and window dressing In brief Coast Classics sells a range of classic beach clothing and accessories. They wanted a brand and logo that hinted at a coastal or nautical theme. It also needed a classic feel — but not unapproachable. And given that the business opened just ahead of the Christmas shopping season, the proprietor also asked us to lend some ideas to window dressing. Good results can be achieved with minimal expense.