Beyond blah, blah, blah: writing content that gets read

We’re all on the same page here, right: writing content regularly — on your website, in brochures, in your press releases, in your marketing materials — is a critical component of your marketing activities. Quality, interesting, immersive content. Content that connects with your customers. Content that convinces your prospects. Right? So why is so much…

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Sometimes you've gotta think small to think big. Big fish in a small pond -- that sorta thing. Aiming your marketing spend at your local area can pay big dividends.

Big ideas? Think small.

Thinking small may be a big benefit When you’re a small business owner, it can be tempting to dream of global domination and the accompanying megayacht and other trinkets. But a lot of the time thinking small can be the key to small business success. Consider this: For the typical small business, 81% of your…

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Customer needs and wants differ from what many business think their customers needs and wants. If you're not meeting your customers' needs head on, you might as well be speaking a different language.

Small businesses missing their marks

New research shows that many small businesses underestimate the importance of doing business online, either by ignoring it altogether or by misunderstanding what customers want of their website. Can you afford to ignore almost two-thirds of your customer base? The Telstra Small Business Intelligence Report, published last Friday (9 Feb, 2018), surveyed more than 1000 small…

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Power words in your sales or promotional copy can significantly boost performance and response rates.

The Power of Words

The former UK prime minister and war secretary, Winston Churchill, once commented that he never gave speeches off-the-cuff; he preferred instead to write out every single word, and read every single word, because each word was too important to be left out. Small business should approach their copywriting the same way, be it for their…

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