Why SEO ‘Guarantees’ Aren’t Worth **it

In the famous ‘Monorail’ episode of The Simpsons, monorail salesman and evangelist Lyle Lanley convinces a Springfield town meeting to invest some rare Monty Burns largesse in the building of a single-station monorail system, promising, among other things, that it will bring riches, fame and celebrity to the town. ‘But he’s just peddling a bunch of easy answers,’…

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