Rock n Roll as a study in content marketing and branding

Rock ‘n’ Roll Marketing

Or Gene Simmons Taught Me Everything I Know. When I was younger, my taste in music was (as I liked to think of it) independent or alternative, when ‘independent’ and ‘alternative’ actually meant something. Rock ‘n’ Roll, as far as I was concerned, had taken a disagreeable nosedive into hippie trite and stonewashed, ostentatious nonsense like Boston…

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