Many of the offers of SEO hucksters are tantamount to pigs flying: they might get airborne momentarily, but they'll come crashing back to earth pretty quick. And leave you with a large mess to clean up.

Mything the point: 10 erroneous SEO strategies exposed

Google’s recent Panda and Penguin updates to their page ranking algorithm shook many web marketers and search engine optimisation (SEO) agencies worldwide. Many totally dropped their keyword and link-building obsessions, and obsessed instead over quality content. That’s not a bad thing. For a start, it has weeded out (some of) the SEO sharks who promise…

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Copywriting doesn't come naturally to most people, especially when they're writing about themselves or their business. Here's five common mistakes to avoid.

Five common copywriting mistakes

If you don’t think you’re getting results from your print, radio, TV or web advertising, it could be your copywriting at fault. There are several common pitfalls that novices and pros alike can fall into, and it’s often a fine line between what works and what doesn’t. Here’s some hints: Focus on benefits. Here’s a…

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An eBook is more than just a digital version of a paper-based book. It has unique attributes and abilities that should be utilised to best effect. It is not simply a PDF.

When is an eBook not an eBook?

Given our expertise and experience in book design and publishing (see our book design website), we get a lot of queries regarding eBooks: what they are, how they work, what they cost, how they’re sold. Through our work with authors and publishers, we’ve had to compile a quick list of Q&As to dispel a few…

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