Okay, so … You’re a small startup with it all ahead of you. You’ve got your product, you’ve got your business plan, you’re feeling hyped. You’re ready to do business. What’s first on the marketing front? Logo? Website? Directory listing? Newsletter? Before you leap, let’s have a brief look at your brand. What is branding?…
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I know, I know. Despite best intentions, that morning exercise routine hasn’t really materialised, unless you count shaving that three-day growth as exercise. And holiday traffic put an end to the be-nicer resolution. And, well, let’s be honest: the eat less, drink less promise was dead before the first champagne cork hit the floor. Don’t…
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